Incubating Licensing Concepts in Business School

Allen Kupetz, Executive-in-Residence, Crummer Graduate School of Business at Rollins College, is the kind of professor that was exceedingly rare when I was in university. Allen wants his MBA students to gain a deeper appreciation for the “real” business world, and is not shy about bringing in local subject matter experts to share their insights with his class. I’m very fortunate to be Allen’s “go-to” guy on the topic of licensing.

Tomorrow, I have the opportunity to speak with his “Technology Entrepreneurship” class about IP Licensing, both as a catalyst to start a company as well as a means of commercializing early-stage technology. If they’re like me, there’s little chance that they’ll be filing patents on their own inventions, so I’m hopeful that introducing them to sources of IP and describing what it takes to get a deal done will be interesting. My goal for the talk is to expose them to the world of licensing, as a means of harnessing their entrepreneurial aspirations…stuff that you’ll never find in a textbook.

The academic world needs more guys like Allen and fewer textbooks.

That’s my .02!

Martin

(martin.suter@iplicensing.net)

One Response to “Incubating Licensing Concepts in Business School”

  1. J. Bourne says:

    There seems to be a widely held belief that Central Florida is just a hospitality hub. Disney, Universal, and Sea World are great; no doubt about it. But in fact, there are many leading-edge, hi-tech firms both big and small/entrepreneurial. I heard Martin speak in March 2005 along with many other local hi-tech executives. Martin was great - so were the others. Orlando is not at the level of Silicon Valley, Boston, or Austin because it doesn’t have a comparable engineering school. UCF is moving in the right direction, but is not there yet.

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